Alison’s career in marketing/fundraising spans 35 years. Working with World Wildlife Fund, Nature Canada, Big Brothers Big Sisters and the Alberta Lung Association, she gained valuable experience managing their fundraising and communications programs.

Alison Keys is the Owner and President of Keys Marketing Group, and is recognized as a leading direct marketing strategist and communications expert.

For over two decades, Keys Marketing Group has provided high quality tele-fundraising, direct mail, digital and consulting services to nonprofits in Canada and the USA. With a specialty in acquiring new monthly donors, Keys Marketing Group has secured hundreds of thousands of monthly donors, providing clients with a steady reliable source of revenue.

Alison has served on the Boards of AFP Ottawa and the Canadian Marketing Association and currently volunteers with Camp My Way in British Columbia. She is a member of AFP Vancouver and CAGP.