Xlerate Day Toronto 2018

We've crossed the mobile tipping point: the internet is now primarily accessed by mobile devices.
But more than that - mobile has emerged as the 7th mass medium, which means it is something very different than everything that has come before it. We need to start planning how to harness it, for communications, marketing and fundraising. It is no longer financially acceptable to lack a mobile strategy.  Erik and a co-presenter will discuss what goes into a mobile strategy, and share a case study from an organization that shows how adopting mobile first best practices has helped more than one organization raise more money and deliver on their mission more effectively.
Participants will learn:
-that mobile is the 7th mass medium. The opportunity to reach and engage new audience is massive.
-that mobile requires it's own unique strategy.
-how one organization has leveraged mobile first strategies to raise more money and deliver on their mission.