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Friday, November 2 • 10:15am - 11:00am
Data Session 1: Harnessing The Power Of Mobile. (No this isn't text to give)

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We've crossed the mobile tipping point: the internet is now primarily accessed by mobile devices.
But more than that - mobile has emerged as the 7th mass medium, which means it is something very different than everything that has come before it. We need to start planning how to harness it, for communications, marketing and fundraising. It is no longer financially acceptable to lack a mobile strategy.  Erik and a co-presenter will discuss what goes into a mobile strategy, and share a case study from an organization that shows how adopting mobile first best practices has helped more than one organization raise more money and deliver on their mission more effectively.
Participants will learn:
-that mobile is the 7th mass medium. The opportunity to reach and engage new audience is massive.
-that mobile requires it's own unique strategy.
-how one organization has leveraged mobile first strategies to raise more money and deliver on their mission.   

avatar for Charly Jarrett

Charly Jarrett

Officer, Digital Giving, BC-SPCA
Charly Jarrett is the Officer, Digital Giving at the BC SPCA where she's responsible for exponential growth in social media driven revenue. She has worked in nonprofit in various capacities for more than a decade, and now specializes in online giving and ecommerce.
avatar for Erik Rubadeau

Erik Rubadeau

Founder and CEO / Lead Strategist, Yeeboo Digital
As the Founder, CEO and Lead Strategist at Yeeboo Digital, Erik develops innovative strategies and programs for our clients that generate revenue by leveraging technology. As an expert in integrated digital fundraising and technology Erik can frequently be found collaborating with... Read More →

Friday November 2, 2018 10:15am - 11:00am EDT