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Friday, November 2 • 11:15am - 12:00pm
Data Session 2: Data-driven campaigning, list building and the evolving terrain of cell phones

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Curious what “big data campaigning” and “microtargeting” mean? Looking for strategies to build and target your offline lists? Wondering what to do about the shrinking number of supporter and donor phone numbers you have as more and more go cell phone only?
This session will present answers to all these questions. Based on dozens of campaigns and initiatives this session will: dissect the strategic heart of “big data” campaigning; present a proven method for list building and targeting; share an experimental method of building cell phone lists by targeting likely cell phones with peer to peer texting, live calling and automated dialing.

avatar for Angela Lee

Angela Lee

Director of Research & Engagement (Eastern Region), Stratcom
Angela has extensive experience and expertise working with the non-profit, governmental, and union sectors. At Stratcom, Angela has worked with union and non-profit clients to engage their stakeholders through Telephone Town Halls, Focus Groups, Interactive Voice Response (IVRs... Read More →
avatar for Matt Smith

Matt Smith

President, Stratcom
Matt was named President of Stratcom in May 2017. Prior to this change, Matt was the Senior Director of Stratcom’s Research & Engagement department, a role he served in for six years. In addition to the oversight of all of Stratcom’s work, required in his presidential capacity... Read More →

Friday November 2, 2018 11:15am - 12:00pm EDT