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Friday, November 2 • 1:15pm - 2:00pm
Data Session 3: Data for the Greater Good - Understanding the Digital Donor

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In this session, fundraisers and marketers will learn how they can use data and analytics to leverage their database of supporters to improve the way they engage their digital donors. Organizations of all sizes will learn how linking demographic, behavioural and psychographic data with existing supporter information will enable them to see what motivates their donors to give and reveal the best ways to connect with others like them. These insights will enhance the digital donor journey and deliver better results.  

avatar for Allen Davidov

Allen Davidov

Vice President of Business Consulting and NFP Practice Lead, Environics Analytics
Allen Davidov, MBA, CM. is Vice President of Business Consulting and NFP Practice Lead at Environics Analytics. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate... Read More →
avatar for Jennifer Robins

Jennifer Robins

Account Manager, Environics Analytics
Jennifer Robins is an Account Manager who works with clients in both the public and non-profit sectors as well as with the healthcare and energy industries. In this role she helps clients solve their business challenges using the Environics Analytics’ suite of data products and... Read More →

Friday November 2, 2018 1:15pm - 2:00pm EDT