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Friday, November 2 • 2:15pm - 3:00pm
Data Session 4: Future-proof your organization: 5 ways you can prepare for success and protect against failure

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Would you like to see into the future with more certainty? Your organization likely has a plan for next month, next quarter and perhaps even into the next few years, but have you built in strategies to predict both success and failure to ensure your fundraising program is both prepared and protected?
This session will lead you through 5 ways you can build innovative strategies for your organization to install predictability and minimize risk, allowing you to future-proof your program and drive growth. Get your data in order so you can wring out every insight and structure and align your team, your board, your budget and every tool at your disposal so you can not only drive your organization forward, but inspire donors and lead with innovation.
Learning outcomes:
--steps to determine KPIs and highlight trends for your organization
--strategies to ensure consistent and achievable development
--how to get your data in order to help predict growth
--how to use data 'test smart' for constant innovation and deploy at scale for success
--how to align all the foundations of your fundraising program to maximize data-driven opportunities for success and minimize failure

avatar for Chris Carter

Chris Carter

President, Candela Strategies
Chris Carter has a strong track record of success in direct marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s... Read More →
avatar for Charly Jarrett

Charly Jarrett

Officer, Digital Giving, BC-SPCA
Charly Jarrett is the Officer, Digital Giving at the BC SPCA where she's responsible for exponential growth in social media driven revenue. She has worked in nonprofit in various capacities for more than a decade, and now specializes in online giving and ecommerce.
avatar for Farrah Rooney

Farrah Rooney

Account Director, Candela Strategies
Farrah brings over a decade worth of experience to her role as strategist and Account Director at Candela Strategies — providing turn-key, full-service fundraising and marketing solutions for non-profits.Her passion for technology and storytelling developed during her time in training... Read More →

Friday November 2, 2018 2:15pm - 3:00pm EDT