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Friday, November 2 • 10:15am - 11:00am
Campaigning Session 1: Culture Shift: How One Organization Learned to Embrace Digital Advocacy and Integrated Campaigns ... and Have Fun At the Same Time

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In 2016, Ecojustice launched a fledgling digital advocacy program. Before that, digital had always been pretty much synonymous with fundraising. But as Ecojustice learned, it was their donors who wanted more ways to engage. Learn about one organization's digital evolution, from the 'why' to the 'how' of ensuring the sum of the whole is greater than its parts.

Drawing up lessons learned from Ecojustice’s campaign to protect endangered orcas, Kimberly will share insights on:
* Changing the culture, or how to convince a bunch of a lawyers to give this digital advocacy thing a shot
* Tapping into your North Star, or why grounding engagement in your mission leads to powerful results
* A new way of thinking about integration, or why it’s not about channels, it’s about strategy
* Discipline and keeping your eye on the big picture, or how learning on the fly and responding to the news of the day can pull double duty as opportunities to build better systems

avatar for Kim Shearon

Kim Shearon

Director of Strategic Communications, Ecojustice

Friday November 2, 2018 10:15am - 11:00am EDT