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Friday, November 2 • 11:15am - 12:00pm
Campaigning Session 2: Digital Campaigns Explained: Elevating a Canadian charity’s digital marketing returns

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We get it. Digital Marketing today can be overwhelming. 
That’s why we’re bringing you the very first Digital Campaigns Explained (DCX). Grassriots’ goal for DCX sessions is to elevate your efforts by taking you behind the scenes of successful digital marketing campaigns. 
Join Sarah Ali and Joe Marilla – strategists and marketers at award-winning digital agency Grassriots – as they take you through each phase of ALS Canada’s recent digital campaign in excruciating detail, answering the nitty gritty questions that come up throughout the multifaceted and often messy process of planning and running an effective digital campaign from start to finish.
This is a must-attend for anyone trying to turn small budgets into big results.

  1. Learn step by step how we went from research, to strategy, to ad buying, all the way to post-campaign reporting
  1. Build a data-driven strategy to find and convert users at the lowest cost

  2. Determine what metrics to track and report on for campaign success

avatar for Sarah Ali

Sarah Ali

Digital Strategist, Grassriots
Sarah Ali is a digital strategist at Grassriots Inc. She is an expert at leveraging research, analytics and tech to meet client needs. Armed with these tools, she creates integrated fundraising, marketing, and advocacy solutions that engage and convert users on progressive issues.Prior... Read More →
avatar for Joe Marilla

Joe Marilla

Marketing Manager, Grassriots
As the Marketing Manager at award-winning agency, Grassriots, Joe combines research, user-centric strategy, and lots and lots of data to help progressive organizations reach people, build long-lasting relationships with them, and inspire them to take action.Some awesome clients he's... Read More →

Friday November 2, 2018 11:15am - 12:00pm EDT