We get it. Digital Marketing today can be overwhelming.
That’s why we’re bringing you the very first Digital Campaigns Explained (DCX). Grassriots’ goal for DCX sessions is to elevate your efforts by taking you behind the scenes of successful digital marketing campaigns.
Join Sarah Ali and Joe Marilla – strategists and marketers at award-winning digital agency Grassriots – as they take you through each phase of ALS Canada’s recent digital campaign in excruciating detail, answering the nitty gritty questions that come up throughout the multifaceted and often messy process of planning and running an effective digital campaign from start to finish.
This is a must-attend for anyone trying to turn small budgets into big results.
KEY TAKEAWAYS:
- Learn step by step how we went from research, to strategy, to ad buying, all the way to post-campaign reporting
- Build a data-driven strategy to find and convert users at the lowest cost
- Determine what metrics to track and report on for campaign success
