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Friday, November 2 • 2:15pm - 3:00pm
Campaigning Session 4: Principled and Personalized Digital Work in an Increasingly Crowded Online Space

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We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time. Lastly, we’ll run through how to build a team that reflects the digital principles you’re developed. Bonus materials: Using data and digital tools in a way that ensures that you’re having the right conversation with the right person at the right time while expanding your reach and relationships.

avatar for Vanessa Tsimoyianis-Butterworth

Vanessa Tsimoyianis-Butterworth

Rising Tide North America and Greenpeace USA
I do digital, communication and direct action strategy consulting and contracting with grassroots groups and ENGOs across the US and Canada. At the moment, my focus is developing working digital principles to help teams across the movement build robust digital strategy and departmental... Read More →

Friday November 2, 2018 2:15pm - 3:00pm EDT