Digital transformation or maturity on an organizational level is no longer that curious thing that some outlier organizations do: it's becoming necessary to thrive in this environment of new competition, new opportunities and expectations and omnichannel, all the time.
Let's talk about what digital maturity actually looks like. Because it's both things to do and a way to be. Even if your organization isn't ready yet, you'll know when you will be, and how to get from here to there.
First we'll discuss the 'tactics vs. strategy' challenge facing most organizations, then why, when and how leadership buy-in comes in.
Then we'll map out the defining characteristics of successful and impactful digital-first organizations: from leadership attributes to culture to hiring and retaining the right people.
This is the conversation about digital at a strategic level - really digital at a leadership level - you've been waiting to have. Oh, and you don't even need to be digitally sophisticated to participate. But you do need to be curious.
You'll learn:
- If you're the VP / ED / leader, this is a condensed masterclass in digital and how to effectively lead digital maturation internally.
- Why it's better to start where you are, rather than wait for a magical, perfect time.
- The digital strategic continuum
- Why curiosity and culture play such big roles.
- How equity, diversity and inclusion can be easily prioritized within the new dynamic.
- Why it's not about hiring 'digital people'.