Xlerate Day Toronto 2018

Light breakfast and coffee

We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time. Lastly, we’ll run through how to build a team that reflects the digital principles you’re developed. Bonus materials: Using data and digital tools in a way that ensures that you’re having the right conversation with the right person at the right time while expanding your reach and relationships.

Organizational digital transformation is no longer that curious thing that some outlier organizations do: it's becoming necessary to thrive in this environment of new competition, channels, opportunities and expectations. 
You know some of the companies and nonprofits that seem to get 'it': do you ever wonder how they got there? Digital transformation is a journey and it doesn't happen organically. We're going to share with you what digital transformation and maturity actually look like, and what the journey entails. So even if your organization isn't ready yet, you'll know when you will be. 
We'll start by discussing two things you'll need for the journey: clarity in where your org is vs. where you want to go and understanding your risks vs. your opportunities. Then we'll map out the defining characteristics of successful and impactful organizations: bold leadership, curiosity/culture shift, responsiveness, openness, and distributed functioning.
This is the conversation about digital as a strategy - and digital at a leadership level - you've been waiting to have. Oh and you don't even need to be digitally sophisticated to participate. But you do need to be curious about digital transformation or be a decision maker or leader of an organization. 
We're not talking about which technology is the best, or the most popular social media platforms of the year. Those conversations should only happen after your organization understands how digital fits into everything. We're talking about digital transformation.    
You'll learn:

• How a digitally transformed organization naturally puts its constituents' first. 
  
• Why it’s better to start where you are, rather than wait for a magical, perfect time.
  
• Why curiosity and culture play such surprising and big roles.
  
• How equity, diversity and inclusion can be easily prioritized within the new dynamic.
  
• Why it’s not about hiring 'digital people'.
  
• Why it’s not about process and is about empowering your team
  

Would you like to see into the future with more certainty? Your organization likely has a plan for next month, next quarter and perhaps even into the next few years, but have you built in strategies to predict both success and failure to ensure your fundraising program is both prepared and protected?
This session will lead you through 5 ways you can build innovative strategies for your organization to install predictability and minimize risk, allowing you to future-proof your program and drive growth. Get your data in order so you can wring out every insight and structure and align your team, your board, your budget and every tool at your disposal so you can not only drive your organization forward, but inspire donors and lead with innovation.
Learning outcomes:
--steps to determine KPIs and highlight trends for your organization 
--strategies to ensure constant  growth
--how to integrate fundraising with long term mission and advocacy
--how to 'test smart' for constant innovation and deploy at scale for success
--how to align all the foundations of your fundraising program to maximize opportunities for success and minimize failure