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Friday, November 2
 

8:30am

Continental breakfast
Light breakfast and coffee

Friday November 2, 2018 8:30am - 9:00am
Great Hall

9:00am

10:00am

Campaigning Session 1: Principled and Personalized Digital Work in an Increasingly Crowded Online Space
We’ll walk through how to develop principles for your digital communications that align with the same strong values you hold when building and maintaining offline relationships. We’ll discuss the downsides of blasting out one-way emails or texts to big lists and the upsides to thinking through creative ways to have personal conversations with a bunch of supporters at the same time. Lastly, we’ll run through how to build a team that reflects the digital principles you’re developed. Bonus materials: Using data and digital tools in a way that ensures that you’re having the right conversation with the right person at the right time while expanding your reach and relationships.

Friday November 2, 2018 10:00am - 10:45am
TBA

10:00am

Session 1
Friday November 2, 2018 10:00am - 10:45am
TBA

10:00am

Leadership Session 1: Digital is Strategy, Why it Matters for Leadership
Organizational digital transformation is no longer that curious thing that some outlier organizations do: it's becoming necessary to thrive in this environment of new competition, channels, opportunities and expectations. 
You know some of the companies and nonprofits that seem to get 'it': do you ever wonder how they got there? Digital transformation is a journey and it doesn't happen organically. We're going to share with you what digital transformation and maturity actually look like, and what the journey entails. So even if your organization isn't ready yet, you'll know when you will be. 
We'll start by discussing two things you'll need for the journey: clarity in where your org is vs. where you want to go and understanding your risks vs. your opportunities. Then we'll map out the defining characteristics of successful and impactful organizations: bold leadership, curiosity/culture shift, responsiveness, openness, and distributed functioning.
This is the conversation about digital as a strategy - and digital at a leadership level - you've been waiting to have. Oh and you don't even need to be digitally sophisticated to participate. But you do need to be curious about digital transformation or be a decision maker or leader of an organization. 
We're not talking about which technology is the best, or the most popular social media platforms of the year. Those conversations should only happen after your organization understands how digital fits into everything. We're talking about digital transformation.    
You'll learn:
  • How a digitally transformed organization naturally puts its constituents' first. 
  • Why it’s better to start where you are, rather than wait for a magical, perfect time.
  • Why curiosity and culture play such surprising and big roles.
  • How equity, diversity and inclusion can be easily prioritized within the new dynamic.
  • Why it’s not about hiring 'digital people'.
  • Why it’s not about process and is about empowering your team

Speakers
avatar for Ryann Miller

Ryann Miller

Director of Nonprofit Services, Care2
Hi I'm Ryann Miller, Director of Nonprofit Services at Care2.I help nonprofits use digital and integrated strategies to grow and retain supporters and donors. I've been doing digital fundraising for 13 years and have been at Care2 for over 7 years. With over 40 million members, Care2... Read More →


Friday November 2, 2018 10:00am - 10:45am
TBA

10:00am

Session 1
Friday November 2, 2018 10:00am - 10:45am
TBA

11:00am

Session 2
Friday November 2, 2018 11:00am - 11:45am
TBA

11:00am

Session 2
Friday November 2, 2018 11:00am - 11:45am
TBA

11:00am

Leadership Session 2: Future-proof your organization: 5 ways you can prepare for success and protect against failure
Would you like to see into the future with more certainty? Your organization likely has a plan for next month, next quarter and perhaps even into the next few years, but have you built in strategies to predict both success and failure to ensure your fundraising program is both prepared and protected?
This session will lead you through 5 ways you can build innovative strategies for your organization to install predictability and minimize risk, allowing you to future-proof your program and drive growth. Get your data in order so you can wring out every insight and structure and align your team, your board, your budget and every tool at your disposal so you can not only drive your organization forward, but inspire donors and lead with innovation.
Learning outcomes:
--steps to determine KPIs and highlight trends for your organization 
--strategies to ensure constant  growth
--how to integrate fundraising with long term mission and advocacy
--how to 'test smart' for constant innovation and deploy at scale for success
--how to align all the foundations of your fundraising program to maximize opportunities for success and minimize failure


Speakers
avatar for Chris Carter

Chris Carter

President, Candela Strategies
Chris Carter has a strong track record of success in direct marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s... Read More →
avatar for Charly Jarrett

Charly Jarrett

Officer, Digital Giving, BC SPCA
Charly Jarrett is the Officer, Digital Giving at the BC SPCA where she's responsible for exponential growth in social media driven revenue. She has worked in nonprofit in various capacities for more than a decade, and now specializes in online giving and ecommerce.
avatar for Farrah Rooney

Farrah Rooney

Account Director, Chris Carter Marketing
Farrah brings over a decade worth of experience to her role as strategist and Account Director at Chris Carter Marketing — providing turn-key, full-service fundraising and marketing solutions for non-profits.Her passion for technology and storytelling developed during her time in... Read More →


Friday November 2, 2018 11:00am - 11:45am
TBA

11:00am

Session 2
Friday November 2, 2018 11:00am - 11:45am
TBA

12:00pm

Lunch
Friday November 2, 2018 12:00pm - 1:00pm
Great Hall

1:00pm

Session 3
Friday November 2, 2018 1:00pm - 2:15pm
TBA

1:00pm

Session 3
Friday November 2, 2018 1:00pm - 2:15pm
TBA

1:00pm

Session 3
Friday November 2, 2018 1:00pm - 2:30pm
TBA

1:00pm

Session 3
Friday November 2, 2018 1:00pm - 2:30pm
TBA

2:30pm

Session 4
Friday November 2, 2018 2:30pm - 3:15pm
TBA

2:30pm

Session 4
Friday November 2, 2018 2:30pm - 3:15pm
TBA

2:30pm

Session 4
Friday November 2, 2018 2:30pm - 3:15pm
TBA

2:30pm

Session 4
Friday November 2, 2018 2:30pm - 3:15pm
TBA

3:45pm

Closing Plenary
Friday November 2, 2018 3:45pm - 4:30pm
Great Hall

4:30pm

Afterparty
Friday November 2, 2018 4:30pm - 5:30pm
Music Room